While researching candy business opportunities in Germany in the early 1980s, Klaus Petersen created and developed the retail concept of self-service bulk candy.
At that time, Petersen was the president and chief executive of a leading international corporation. He was also in search of professional independence, and a more rewarding personal and financial career.
Eventually, the idea of bulk candy retail, and Petersen’s enhanced vision of it, rapidly and literally revolutionized the candy retail scene. Petersen’s newly minted motto, “World’s Sweetest Fun”, gave rise to new business opportunities in the candy industry.
Candy Retail In Its Simplest And Most Ingenious Form!
One day, in the upscale “Hanse-Viertel-Galerie,” a Boutique Retail Passage in the center of historically candy-conscious Hamburg, Petersen observed an innovative idea that was as stunning in its simplicity as it was powerful with its enormous business and profit potential.
Born from a tiny drawer no larger than 6 square feet, and evolving from Petersen’s creative enhancements of the basic idea, this candylicious concept would eventually conquer the world, from the Americas to Europe to Asia to Australia and beyond.
The Sweet Candy Vision!
Around noon time on that fateful day, Petersen observed a young student pulling a large size drawer of approximately 36 inches wide and less than that in depth from an outside base below a boutique window.
Beside it stood a fixture with empty bags, a small scale and a cash register. Sporadically, the young, enterprising retailer rested his weary limbs on a tiny stool during his constant sales and service activities.
Inside the drawer were eighteen old-fashioned, well polished glass candy jars, neatly organized side by side. They contained a variety of the most popular candies: chewy gummy bears; colorful jelly beans; sweet taffies; Sour Patch Kids; tangy licorice; chocolaty M&Ms; bouncy gumballs; psychedelic jaw breakers; and still other mouth-watering, candy novelties and nostalgic sweets.
Take Common Candy And Make It Uncommon!
Petersen realized immediately that this was a powerful niche concept and an unusually profitable business opportunity.
The only thing the small-in-size, but huge-in-idea, bottom-drawer business opportunity was missing was a conceptual “Americanization” of it: greater product variety; “foot-stomping and theatrical presentation” of hundreds of bulk and novelty candies combined with “candy music”, “candy lighting”, “lingering candy scents”; and, last but by no means least, “candy self-service”.
HOW did Petersen eventually draw millions of happy customers to his “Candy Theatre” experience? More of this sweet and candylicious story and other news and opportunities are coming soon. Follow our posts via email or use the RSS button to keep up with the latest posts.
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