Unique and worldwide exclusive, PickSweetique’s recently introduced PEECS make exciting, variable and portable candy displays and buffets for memorable event highlights, lasting conversation pieces and valuable word-of-mouth referrals from event planners, hosts, guests and organizers.
PEECS are a powerful profit source for professional event, meeting, wedding bar and bat mitzvah planners, for caterers, entertainment venues, amusement rental companies and organizers of any imaginable corporate or private celebration.
PEECS are fully customizable with personal or corporate messages, logos and upgrade options for all occasions and venues, whether large or small. PickSweetique’s PEECS help event planners stage unforgettable events and deliver unmatched effect and efficiency, exceptional return on investment and great entertainment!
PickSweetique’s PEECS make eye-catching, colorful and popular event and entertainment candy displays and buffets that are easily portable, assembled and affordable.
The systems are available in many variable candy display configurations and candy capacities. Free standing walk-around islands serve many guests at the same time and avoid event “traffic congestion”. PEECS are available with custom security covers that can be “unwrapped” at a chosen time as a surprise highlight of an event.
PEECS also work perfectly as add-on candy displays for inefficiently used retail and service spaces. Candy is proven to be highly profitable as gross retail margins are typically about 80%.
• Bar and Bat Mitzvahs
• Corporate Functions
• Trade Shows
• Fund Raisers
• Sweet 16 and
• many more events
Suitable Permanent Locations:
• Ice Cream & Yogurt Shops
• Gourmet & Specialty Food Stores
• Bagel & Bakery Shops
• Gift & Flower Shops
• Hotels & Airports
• Books & Music Stores
• Resorts & Cruise Ships
• Colleges & Universities
• Stadiums & Sky Boxes
• Home Theaters & Party Rooms
• Any Retail & Entertainment Space
Who loves candy? Literally everyone does – children and adults alike. Candy is serious and big business. Last year Americans spent $33.6 billion on confectionery products. This figure is set to rise in 2014.
The American candy market has grown persistently over the past decades. This consistent growth has created exciting opportunities for both established business owners and start-up entrepreneurs who can secure early returns on investment and significant personal and financial rewards with effective strategies. What are those strategies?
• “Take Something Common and Make it Uncommon!”
These are the words of John D. Rockefeller. For as long as can be remembered candy stores displayed their products behind cash counters out of reach and almost out of sight of customers. Consequently, until some years ago candy retail always had the image of a low profile and even unappealing business. Today’s “in-your-face” and readily accessible display strategy only evolved over the past two decades since it was developed by Klaus Petersen, founder of PickSweetique, the leading international designer and fabricator of self-service bulk and packaged candy stores, kiosks and portable event systems. This highly visible strategy appeals to consumers, supports the success of your candy business and makes your customers return for more purchases.
Self-service candy displays capture the enthusiastic attention of young and old. They are primarily found in inline candy retail stores and kiosks, where they can generate some of the highest sales per square foot. Existing retailers and startup entrepreneurs can operate modern and customized candy systems and capitalize on people’s curiosity and impulse.
It takes innovative creativity and technical experience to design effective and affordable self-service candy stores, kiosks and displays for successful business. So, a lot of the times, only industry experts are capable of designing and building systems that make your common candy business uncommon for you and your customers.
• “Less is More”
Legendary German architect, Ludwig Mies van der Rohe, expressed the virtues of minimalism in these three words. It is possible to adopt this aphorism for the candy retail business.
The idea is simple. Create a business space where consumers can see and access their favorite candies with ease, but be careful so as not to be prodigious with real estate – because it is expensive to design, build and operate large retail spaces.
Focus on experienced advice and professional services that will help you create a space-efficient modular design. Such a functional system provides sufficient space for effective product displays and customer traffic without taking your invested budget through the roof. Investing in expert services will help you to achieve optimal revenues and profits.
• “I will not choose what many men desire”
William Shakespeare wrote this in The Merchant of Venice. People are different. Some like hard candies and others like soft gummies or nostalgic specialties. Others prefer chocolate, licorice or other specialty items. Make sure to offer a large variety of product choices, brands and flavors in your product mix to achieve success.
The desires and buying habits of customers change and a large product mix is absolutely essential. Older people often will be nostalgic and seek out specialty items of their era. Children will pick fun candies and playful candy novelties. You can cater to all individual preferences by offering the broadest assortment of products because the larger the product variety the better the sales and profit performance of your business.
Each candy type can have its own unique display theme. The design of candy displays for children can be visually different from the displays for adults. The only effective manner in which to create superior retail designs and function is to consult with an experienced and proven expert who can assist with the successful development of your candy retail business.
• “Experto credite”
“Believe the one who has tried.” This is a free translation of a verse by Latin poet, Vergil. If you are new to candy retail it is wise to join forces with an expert who has long standing hands-on experience in this business, preferably for more than one or two decades. A seasoned professional will provide the necessary guidance and comfort for developing your candy business and will help you to avoid expensive trials and errors.
There are four essential strategies to achieve success with your candy retail business. 1st: Think outside the box of dated concepts and bland designs. 2nd: Focus on exciting product variety and quality. 3rd: Provide exceptional and unrelenting customer service. 4th: Engage an experienced professional to assist with the development of your personal and financial objectives.
After Petersen opened Sweetique’s 530 sq. ft. self-service bulk candy store at Rockaway Townsquare Mall in Rockaway, NJ, the reception by customers and by the mall’s owners, Corporate Property Investors, was enthusiastic. It became clear very quickly that not only a new business opportunity had been developed but, more importantly, that a whole new niche market had been created out of the blue.
Sweetique’s type of in-your-face had not existed before and the customers were literally overwhelmed by a great variety and choice of products, popular and nostalgic, that triggered their impulse to spend discretionary, and often beyond discretionary, monies.
The colorful candy, novelty and gift displays that were presented under bright lights and surrounded by foot-stumping Oldies music created a must-buy atmosphere and enticement that the customers seemed to have some difficult to avoid once near the store or to control once he/she had stepped inside. The candy retail business had literally been revolutionized.